Fortnite has raised well over $144 million in their quest to help Ukraine

Fortnite’s humanitarian fundraiser has ended with $144 million in total donations.

Credit where credits are due, Fortnite and Epic Games really came together to put their best foot forward. The game developer and its biggest cash cow donated $144 million to the humanitarian relief efforts in Ukraine. Since the invasion by Russia, the country has been understandably in need of aid.

Fortnite, who launched a war-angle as part of Chapter 3, Season 2 storyline, knew that this was probably a poorly timed accident and instead of doing nothing, opted to donate all of their profits from March 20, 2022, to April 3, 2022, to various relief efforts.

The video game juggernaut didn’t have to do anything but they did, and $144 million in donations makes them the largest donation by a corporate entity since this whole thing started. They’ll be giving the money to various charities like UNICEF, World Central Kitchen, World Food Program, and others.

Just because the fundraising is over, doesn’t mean Fortnite can stop helping

To be frank, Fortnite is still profiting off of war with their latest season of the game, and as long as they’re running this angle, and Ukraine is in peril due to Russia, Fortnite should still consider donating money to the relief cause.

Now, no one should expect or demand that Fortnite continue to give every dollar they make. They’re still a business and that’s just not reasonable or realistic. Yet, 10%-20% of the money they make from in-game purchases continuously to the relief effort would be a good thing for them to do.

If you make a donation every month, that’s $56 million over a four-week span, which comes out to about 20% of the game’s in-game purchases. If they did this for say, four or five months, until Season 3 starts, then that would be a wonderful thing for them to do.

It’s not like they can’t afford to do it, and it’s not like they can’t use that as a tax incentive. All together they could donate $300+ million over a five-month span and in turn, use that money to lower their tax bill.

It’s a win-win situation. Those that need aid get it, and Fortnite avoids a huge tax bill in the process.